1 Introduction

People take you at your own estimation of your worth. Present yourself, as a valuable addition to someone's business and you will be seen as such.

Of course, in order to do that, you need to be fully focused and fully committed. There is no such thing as good enough when your career is at stake. The letter, CV, statement, website or email you use to apply MUST be a perfect representation of who you are, what you have achieved, what vision and insight you bring to your work, how you manage the tasks, strategies and relationships you work with and what you are likely to be contributing in the future.

Anything less than that fails to honour yourself and is unlikely to catch the eye, engage the mind and touch the heart of the people out there who are looking for someone like you to join them.