2 Letters of Application

Statement of Relevance to Advertised Role

The second section of your letter of application should clarify why you are an appropriate candidate for this particular job. In preparing to write the second section, you should read the advertisement clearly and identify the selection criteria articulated in the advertisement. You should also be guided by conversations that you have had with recruitment consultants or company recruiters, so that you clearly understand what they think is important in the role. They often give you extra clues that are not in the advertised media. How you express this section is up to you. For example, you might be more comfortable with the succinct: "I believe I am ideally suited to this role because I have over 15 years experience in sales, tertiary qualifications, managed accounts in excess of £10,000 etc, etc" or you may prefer bullet-point form, for example: "I believe I am ideally suited to this role because:

• I have 15 years experience in sales
• I have tertiary qualifications in sales and marketing
• I have managed accounts well in excess of £10,000"